Our Solution
A strategic consulting model centered on wholesale readiness, tailored by channel. Through our tiered programs we help brands get organized and fully prepared before approaching buyers and independent sales agencies. Our process strengthens your strategic planning, equips you for successful sell-in, builds retailer trust, and drives stronger sell-through and reorder velocity.
Why Work With Allison
A rare perspective across the outdoor retail ecosystem.
Retail Buying Perspective – Experience evaluating products for specialty outdoor retailers and understanding buyer decision making.
Sales Agency & Brand Representation – Experience leading independent sales agency relationships and supporting brand positioning within specialty retail.
National Account Management – Managed multi-million-dollar partnerships with retailers including REI, Dick’s Sporting Goods, Scheels, Fleet Feet and FGL Canada.
Consulting Expertise – Works directly with founders to translate great products into scalable retail businesses.
Unique Advantage: Most consultants understand strategy. Most reps understand selling. Allison understands both.
